Google Adsense can be a decent money maker if you have a readership that likes to click on your ads. One way you can attract brands to put their ads on your site is by telling them what kinds of ads you’d like. This is where Custom Channels come in.
Custom Channels allows you to customize what kinds of ads you are really wanting to appear on your site. Here’s a screen shot of the different ones I have set up on my own site:
There are 4 ad unit types shown above, but each one is running 3 Custom Channels (one ad is not in use).
To get started, you’ll need to log in to your Google Adsense account. Click on My Ads. On the left-hand side, click on Custom Channels. To create a custom channel, click +New Custom Channel. NOTE: I highly recommend that you set up your different Ad Units (ad sizes) first before creating channels.
Let’s take a look at my leaderboard ad (which is 728×90 px and is running above my header). I’ve got 3 Custom Channels set up for that ad spot. Books, fashion and shoes. Here’s a screenshot of how I’ve set up my 728x90_fashion channel…
At the top you will see the Custom Channel Name. This channel name is 728x90_fashion. I named it this so that I could keep track of what channel was working on which ad type.
ONE | This shows you all the different types of Ad Units that I have created.
TWO | This shows you which ad units that I have this particular Custom Channel assigned to.
THREE | Click that box so that Advertisers know that you are looking for specific things to target on your site.
FOUR | If your particular ad unit appears on every page of your site, then say that. Be specific as to where each ad can be seen.
FIVE | Select where on your site your ad can be seen.
SIX | This is the most important part. This is where you tell the advertisers what kinds of ads you are looking for. This is what I wrote as my description for this particular ad: “A Leaderboard Ad appearing above the fold on all pages. Fashion, clothes, shoes, jewelry, accessories, scarves, sunglasses, belts, earrings, necklaces, rings, lifestyle, clothing.”
Notice how I’m stating very specific items that I’m looking for in an ad. So I’m telling Advertisers that if they sell any of those types of items, I want their ads running on my site.
You can set up to 500 different custom channels. I’m sure you could get very creative with your channels. So far I’ve been extremely happy with the ads appearing on my site. For the most part they seem to be fitting into the Custom Channels that I’ve created. Occasionally a random ad will sneak in that I feel isn’t a good fit for my readers or might be offensive for whatever reason. In that instance, I’ll end up getting the link from the ad (Copying the Link Location without clicking the actual ad) and then adding it to my Blocked Ads list.
After I set up my Custom Channels, I saw an immediate increase in the amount of money I was making. So I highly recommend you log-in and create some custom channels. 🙂
Have you set up Custom Channels for your Adsense Account?
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