Blogging isn’t easy. There’s so much to learn. And things are changing every single day. As bloggers, we work really hard to get our posts ready for publish. Whether we are creating recipes or crafts, styling outfits, curating great information or whatever it is….we work really hard right up until we hit publish. But before you let the world see your hard work, let’s make sure your post is ready to go! Check out these 11 Things that you need to double check prior to publishing your post!
ONE: Did you proof-read your post?
Go back in and double check that everything is spelled correctly and that you are using the write words instead of the wrong ones. See what I did there??
TWO: Do you have a call to action at the end of your post?
This can be a question that you ask your readers or add in a Pinterest widget or add in an email sign-up form. All of these are calls-to-action.
THREE: Have you tested your links?
If you have links in your post, I highly recommend that you test them all.
FOUR: Do you have a Pinnable Image?
Make sure you have something that people can pin from your post!
FIVE: Do your photos have actual titles and ALT Text?
Make sure your photos don’t say IMG00055. Google reads Image code and let me tell you…no one is searching for IMG00055. So make sure you change your photo file name. Also, get in that ALT Text. The Pinterest “Pin-It” button pulls your ALT text before it pulls your picture file name. Tell a story with your Image ALT Text. Think of it as if you were describing your post to your best friend.
SIX: Is your Post Title & Post SEO-friendly?
Make sure you have a keyword or keyword phrase for your post and make sure that is somewhere in your title. Do you have the keyword or keyword phrase being used throughout your post? It doesn’t have to be in every single paragraph, but you want to include it at lease 2-3 times in your post.
SEVEN: Is your post sponsored in anyway?
If it is, make sure you disclose that fact to your readers. Your disclosure must be clear, concise and conspicuous. It cannot be hidden and it cannot be at the very end of your post. At the very least, your disclosure MUST be before your first outbound sponsored link (or affiliate link). I HIGHLY recommend that you disclose at the very beginning of your post. I know you probably think that will kill your post when it goes out to RSS feeds…but let me tell you…the FTC is the real deal. And they get their panties in a wad if they think a consumer is being duped. No lie. So make sure you are disclosing properly. Read more about FTC disclosures here.
EIGHT: Do you have any Internal Links to yourself?
Link to yourself when you can. Have a similar post, share it and then go back to that particular post and add a link to your new post. Self-promote your previous posts as often as you can within your own posts.
NINE: Add relevant Affiliate links.
If you have a craft post, add affiliate links to the tools you were using. If you write a book review, add an affiliate link to the book. REMEMBER to disclose that your post has affiliate links. Your disclosure must appear before the first outbound affiliate link. I recommend you place your disclosure at the top of your post. (You can see mine at the top). ALWAYS DISCLOSE!! And read all about why you should disclose in my #bloggingedumacation post about the FTC Disclosure Guidelines.
TEN: Do your outbound links have the “open in a new window” code attached to them?
I highly recommend that those links going elsewhere (meaning not within your blog), open in a new window when they get clicked. Add this code at the end of your link: target=”_blank”
Here’s an example: <a href=”http://pinkheelspinktruck.com” target=”_blank”>Pink Heels Pink Truck</a>
ELEVEN: Have you No-Followed your Sponsored or Affiliate Links?
Any link that you either got paid to insert or that you might make money from (Affiliate), those links need to have the No Follow code attached. This is what your No Follow code should look like: rel=”nofollow”
Here’s an example: <a rel=”nofollow” href=”http://pinkheelspinktruck.com/”>Pink Heels Pink Truck</a>
So now that you’ve gone through the list, pin it to Pinterest or Bookmark it so that you remember this for next time!!
Want more of my #bloggingedumacation?? Check out my podcast: Boss Girl Creative!
(Where I Party)